Registria Blog: AI

Collin Cohen Featured in Fast Company

Registria CEO Collin Cohen, featured in Fast Company, emphasizes that brands can boost Prime Day sales and customer loyalty by overcoming personalization challenges on marketplaces like Amazon through collecting customer data via product registration and loyalty programs to enhance post-purchase experiences throughout the product lifecycle.

How to Adapt to the Unstable Tariffs' Impact on Businesses

The article discusses how rising tariffs and inflation are squeezing product brands' margins, urging CX and marketing leaders to focus on customer retention—highlighting that retaining existing customers, who are less price-sensitive and more profitable, is a cost-effective growth strategy amid economic uncertainty.

What is the Ownership Experience (OX)?

The Ownership Experience (OX) refers to the comprehensive emotional and physical journey a customer undergoes from purchasing to using and eventually ending ownership of a durable product, encompassing all interactions with the product and brand—including appearance, performance, support, and services—which, when prioritized by brands, leads to improved customer engagement, higher opt-in rates, better support metrics, reduced churn, positive reviews, and new or enhanced revenue channels.

Building a CX Tech Stack for Durable Goods Brands

The article outlines how durable goods brands can build a customer experience (CX) tech stack focused on optimizing the post-purchase Ownership Experience by using point solutions like product registration tools to collect first-party data for personalized onboarding and communication, as well as branded or generic extended service plan platforms to increase customer loyalty, generate new revenue streams, and enhance support and claims management.

The Secret to Brand Growth? Engaged Customers

The article emphasizes that in the face of rising costs, supply chain challenges, and shifting consumer expectations, product brands—especially those selling durable goods—can drive growth and profitability by focusing on engaging existing customers through ownership experience management platforms that enable personalized, timely interactions post-purchase, thereby reducing marketing costs, increasing repeat sales, boosting margins, and turning buyers into brand advocates.

Ownership Experience Best Practices

The article emphasizes that a successful Ownership Experience (OX)—the comprehensive, personalized interaction between product, customer, and brand throughout product ownership—relies on leveraging first-party data to create tailored Owner Journeys in onboarding, care, and commerce, which in turn boosts customer satisfaction, loyalty, and lifetime value, with best practices highlighting the need for organizational alignment and personalization as key differentiators in today’s market.