Registria Enhances Concierge with Launch of My Products
Registria has launched My Products, a web-based gateway integrated into its Concierge experience that allows consumers to view and manage all their registered products from a brand in one place, enabling personalized ownership journeys, enhancing customer loyalty, and streamlining access to product information and support throughout the product lifecycle.
Registria Enhances Concierge with Launch of My Products
New capability offers brands a streamlined way for customers to access all registered products, personalize their customer journey, and maximize ownership benefits.
Registria, an ownership experience technology company, announced the launch of My Products, a web-based gateway designed to provide consumers with a unified view of all products they registered with a specific brand. As part of Registria’s Concierge experience, My Products removes friction for both the owner and the brand across the full ownership lifecycle, strengthening the customer relationship, increasing loyalty, and growing revenue per customer while reducing cost to scale.
My Products displays the companies’ brand prominently in a digital location for consumers to view the products they have registered and add more products. It also serves as the gateway for owners to access their Concierge for each product, which displays product information and personalized journeys based on decision intelligence.
“My Products centralizes and elevates the ownership experience, ensuring customers can effortlessly unlock the full potential of their purchases whenever they have a need,” said Heather Wilkerson, Senior Vice President Marketing for Registria. “This new capability makes each brand the hero in the eyes of their customers by eliminating the hassle of juggling various products and the endless search for the right product information.”
Concierge, Registria’s web-based smart digital guide, is designed to eliminate the common frustrations and frictions for the consumer and brand over the lifetime of product ownership. Concierge facilitates an easy onboarding process that collects valuable first-party data and empowers brands to deliver upgraded and personalized ownership experiences through instant and ongoing access to essential product information, offers, and support.
“No more call transfers with customer service,” said Collin Cohen, Chief Executive Officer for Registria. “No more digging for old paper product information either. We focus on improving the customer’s post-purchase experience, which in turn creates strong results and loyalty for brands. My Products addresses the needs of both product owners and brands, establishing a valuable touchpoint that reduces consumer frustration and provides them a better experience by showing customers that brands value them beyond the sale.”
Key Benefits (Consumers)
- Access and view all registered products in one central location
- Add additional products with just a few clicks
- Explore and engage with relevant journeys, such as manuals and how-to-videos for their products
- Secure your account with Two-Factor Authentication
Key Benefits (Brands)
- Reduce service costs by offering on-demand digital support access
- Decrease costs on printed materials by shifting to digital product materials
- Sell more direct to customers with personalized offers including service plans, subscriptions and accessories
- Increase reviews early in ownership
- Grow customer satisfaction, loyalty and repeat purchase
- Integrate easily into existing tech stack
Brands can leverage Concierge with My Products capabilities and many more experiences through the Company’s OXM Platform, the core technology behind these personalized digital customer journeys. For brands with existing account management capabilities, Concierge and My Products can be easily integrated to complement existing global tech stacks to add features and enrich the user experience.
Brands looking to enhance their product ownership experience by providing customers on-demand digital resources can learn more about My Products on Registria's website.
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