Registria
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Thermacell significantly boosted product registration rates and customer engagement with Registria’s Photoregister solution. By enhancing their digital onboarding and CRM efforts, Thermacell saw a 7X increase in registration rates and a significant rise in email opt-ins. This success spurred their expansion into international markets.

Thermacell's Global Expansion Success with Registria

Key Takeaways

  • Thermacell achieved 7X higher product registration rates with Photoregister.
  • Email opt-in rates increased to 56% by 2020 after implementing digital strategies.
  • Personalized offers led to a 17% click-through rate on refill offers.
  • 40% of registered product owners purchased refills, boosting revenue.
  • Thermacell is expanding internationally due to successful US implementation.
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Case Study Summary | Thermacell

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