Ownership Experience Management (OXM) Platform Overview
The Ownership Experience Management (OXM) Platform leverages real-time data from product registration and ownership signals through an intelligent Rules Engine to deliver personalized, proactive customer experiences via a flexible Concierge digital hub and seamless API integrations with existing tools like Salesforce and Shopify, enhancing engagement, support, and repeat purchases while reducing support contacts and printed materials.
Turn Signals and Data into Personalized, Relevant Experiences
Leverage real-time, intelligent decision making to provide great product ownership experiences your customers will rave about and your entire company will celebrate.
Know Who Bought What
The OXM Platform uses the data shared at product registration to link each product to a real, verified person, enabling brands to best engage them going forward.
Spot What They Need
The system collects and uses ownership signals such as warranty status, product type, or time of purchase, then decides what action to trigger next.
Guide the Next Step
The platform determines the best experience for each customer. Support, content, registration, or offers appear in Concierge or your existing systems through API integration.
What Powers Our Technology Behind the Scenes
Rules Engine: Intelligence in Motion
The Rules Engine is the brain behind every personalized journey. It uses real-time logic based on millions of ownership data points to respond to what customers actually do. No more guessing—just showing up with the right message when it matters.
- Respond based on what the customer actually does
- Be proactive with offers, messages, or support
- Use ownership data to make every interaction feel relevant
Concierge: A Digital Hub Customers Actually Use
Concierge makes it easy to deliver helpful, branded experiences from day one. It launches from a QR code or product link and guides owners through product registration, support, and buying accessories. It’s flexible to configure and quick to launch.
- Cut support contact with self-serve tools
- Increase repeat purchases and reviews
- Achieve sustainability by reducing printed materials
API Integrations: Built to Fit Your Tech Stack, Not Replace It
The OXM Platform connects with the tools your teams already use, such as Salesforce, Shopify, Zendesk, Adobe, HubSpot, and Klaviyo. Open APIs keep ownership data flowing across teams, while journeys can be embedded directly into your site or app. No extra engineering needed.
- Syncs customer data across marketing, support, and operations
- Connect to 100+ tools and move faster
- Saves internal development time and unblocks go-lives
Global Scale & Compliance: Secure, Localized Infrastructure Out of the Box
The OXM Platform localizes data storage, formats, and compliance based on where your customers are. It supports over 65 locales and meets major privacy standards like GDPR and CCPA, allowing you to launch globally without starting from scratch.
- Enter new markets without legal overhead
- Reduce compliance burden for your teams
- Support 65+ locales without extra setup
Support, engage, and grow your customer base with Concierge and the OXM Platform.
See how Concierge Essential drives more data, deeper loyalty, and stronger post-purchase experiences for brands, all without additional friction.
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Ownership Experience Management (OXM) Platform Video
Registria's Ownership Experience Management (OXM) platform leverages data and performance engineering to deliver personalized, scalable customer experiences throughout the entire ownership journey, enabling organizations to efficiently onboard, address needs, and engage millions of product owners with strategic, tailored interactions.
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Registria provides businesses with rich, first-party customer insights—gathered through high-response surveys, detailed demographic profiling, and extensive ownership data from over 80 million users—to enable personalized marketing, smarter segmentation, timely engagement based on key life events, and ultimately drive three times more customer engagement and higher ROI.
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